Hector R. Aponte

Hello, I'm Hector Rafael Aponte, Digtal Marketing Stategist, Retail Product Marketing, Digital Advertising, Franchise Systems, Restaurant Digital Menu boards, Offline & Online Marketing.

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Hector Rafael Aponte has wide experience in all aspects of consumer electronic and product branding. Franchising, product development, innovation, business strategy, marketing & advertising budgets and general management. Strong experience in seed-stage companies. Other than global brands stated below, Hector worked while at college at retail clothing stores from surf shops to urban clothing, StrattComm Media LTD publishing company, and also supported advertising agencies between them, Gouchenour Communications supporting GE Aerospace and NASA accounts, and De La Cruz & Associates. Born and Raised in Puerto Rico and USA, worked in challenging markets, such as; Central America, Bermuda, Bahamas, US Virgin Islands and Santo Domingo.

Hewlett-Packard TM & Market Manager at MarketSource, Inc./ Allegis Group, Inc.

December 2007 - Present

Responsible of the overall Retail Business-to-Consumer/ Hewlett-Packard products sales through all accounts 60+ stores: Best Buy, Costco, Wal-Mart, SAMS Club, Office Depot, Office Max and CompUSA. Leverage to use Multimedia, Sales & Marketing tools to engage accounts and 20+ Sales Team. Marketing development funds management. Plan, drive & execute in-store/ trade marketing strategies from all mayor brand categories: notebooks, desktops, printing solutions and consumable attachments. Strategic alliance between brand, corporate accounts, retail district and general managers retailers. 300+ Retail Sales Representatives and 20+ Corporate Account Sales reps. contests creative & development, and execution to promote and increment product sales. Provide headquarters with quarterly district success results and support Hewlett-Packard with Market growth opportunities, show ROI on a weekly basis through internal sales and operational metrics system.

CEO & CMO "Startup" at Blubranded, Inc. (MultiMedia-Franchise-Market Research)

June 2007 - Present

BLUBRANDED Transit Media Networks is an organization who provides Transit advertising opportunities to reach strategic markets (Golf & Digital Marketing services). In addition, BluBranded provides Graphic Design services, Franchise system, Brand creation, Research and Marketing & Advertising consulting services to Fast Food, Service and Consumer brands. Clients: AGCPR, Flamers Charbroiled Burgers, IHG: Mariott & La Concha, Chamber of Commerce of Puerto Rico, Coca-Cola, Continental Airlines, Bally Technologies and others. Recently 2011, BluBranded conducted a mayor Petroleum market study being performed in 60 countries, mayor client Miami, FL based; Americas Market Intelligence/ Kline & Co. In addition, Blubranded also provide support and distribution for Reflective Advertising Materials, product line dedicated to provide printing companies and brands the opportunity to expose their advertising campaigns 24 hours, No electricity required. Former material distributor partnership. Clients: Kentucky Fried Chicken, Taco Bell, Mora Development and Flamers Charbroiled Burgers & Chicken and more.

Operations & Marketing District Manager at CPS Corp.

2005 - 2007

Real Estate Automotive Space Management, Client Management, Monthly anlysis of Profit & Loss statements for operational expenses billing purposes. Financial audits per location and staffing management 200+.

Regional Product Sales & Marketing Director at Artefacto Branding Group, Inc.

2004 - 2005

Creative strategies for clients Advertising campaigns. Created competitive advantages for clients brands. Ad Agency departamental sales & marketing restructuring and industry positioning; brand strategy and services, reports, field sales strategies per industry, account sales executives management. Agency website value proposition.

District Franchise & Category Marketing Manager at Exxon Mobil Corporation

2001 - 2004

Merchandise Management, Product Category Strategist and Space Management, Accounts Negotiations. Vendor Management and negotiations. Supported Puerto Rico, Dominican Republic, Guatemala, US Virgin Islands, Bahamas and Bermuda markets in all aspects of C-Store Marketing. Category Management, Events marketing, Vendor Contracts and Space Management negotiations. Market development funds management. Franchisee food service operations and Proffit & Loss consulting. Corporate brand franchisee fees and royalties management from all accounts managed.

Regional Field Product Marketing Manager at Miami Subs Pizza and Grill/ Arthur Treacher's, Inc.

1999 - 2001

Multiple QSR units marketing and advertising management. Central & South Florida Markets. CO-OP Marketing funds management, brand marketing & creative strategies through freelancers and Ad Agency. Sports marketing events through community and NFL Miami Dolphins. Member of corporate team and supported company with new product customers testings and launches.

University of Phoenix, Guaynabo, PR

2004 – 2005

MBA

University of Central Florida

1997 – 1998

MBA

Concentration: Administration/ Marketing Management

University of Sacred Heart

1990 – 1995

BA

Concentration: Communications & Advertising

Reading, WebSurfer, Entrepreneur, Family Guy and always keeping a well balance life: spiritual, health and financial.